Functional Specification

All IHM e-business projects start with a functional specification. This describes how the different media will work together, what’s involved, how long it will take and what it will cost. Like our clients, we don’t want to miss anything and we don’t like nasty surprises!

Online Surveys

Cultivating and managing client relationships is the most cost-effective way to improve business performance. Research confirms the cost of customer catching at six times the cost of customer retention. Online surveys represent an excellent way to obtain client feedback and improve relationships. They also assist in quality assurance compliance.

E-Presentations

When you’ve got a lot to say and want to break the message down into bite-sized chunks, an e-presentation can work really well. Dynamic software tools cut to the quick using photographs, text, animation or panoramas, online, from a laptop or on removable media. E-presentations are ideal for launching new products and services or internal briefings.

Online Exhibitions

Business communities, syndicated marketing and online exhibitions all provide proactive ways to share the cost of reaching new clients and specific market sectors. When a number of like-minded organisations work together, the overall proposition and response levels can be considerably enhanced.

Online Advertising

Online advertising or keyword campaigns can prove cost-effective and highly flexible enquiry generators when properly managed and integrated with online resources and offline support material.

E-Newsletters

Regular communication to an opted-in list of prospects and clients requires well-designed, well-written and well-delivered materials that are not compromised by IT shortcomings.

Online Database Management

Online applications make it quicker and easier to create a clean list of clients, prospects and contacts that can be categorised and targeted as and when required.

E-mail Polling

The design and distribution of e-mail broadcasts that include the personalisation of attention-grabbing content can be one of the most powerful and cost-effective elements of any communication campaign.

Viral Marketing

Encouraging referral through “must-have” content allows businesses to use their existing contacts to spread their marketing message.

Search Engine Optimisation

Where search engine traffic is required, attention must be paid to content, coding and construction. Focussing on the most appropriate search engines can make a huge impact. Biggest is not always best!

Network Security

Keeping data secure and confidential will help safeguard the information needed to run a business successfully and comply with relevant legislation.

Web Hosting

Reliable, business-oriented hosting leads to dependable, available online resources. Choosing the appropriate supplier and package can minimise downtime and performance-related issues.

E-Commerce

There are now many affordable e-commerce solutions available for a variety of business requirements - from opening a merchant account, using a payment-processing company or setting up an online shop within a virtual shopping mall.