Marketing & Communication Audit

An independent value analysis of the current situation provides feedback to stakeholders with advice on cost reduction and/or performance improvement.

The In-House Marketing audit is most appropriate for the public sector, large firms, groups of companies, charities and associations. There are now more opportunities than ever before to employ both traditional and new media in the delivery of cost-effective communication. An audit is often all that’s required to ensure an organisation is obtaining the best return from its marketing investment. The annual audit is frequently used in four key situations...

• Helping non-operational personnel address marketing issues
• When new projects are being planned and implemented
• During periods of restructuring or management change
• Before and after divestment or acquisition projects

“As accountants we understand only too well the value of the auditing process. The In-House Marketing audit identified opportunities for our members to reduce costs and improve the efficiency of their client communication.”

Steve Gale, Chairman hcwa